Dr Salam Fayad`s Blog Site

The Volvo brand

The brand’s promotional strategies include the sailing race Volvo Ocean Race, formerly known as the Whitbread Around the World Race. Volvo likes to encourage its affluent image by sponsoring golf tournaments all over the world including major championship events called the Volvo Masters and Volvo China Open.Volvo sponsored the Volvo Ocean Race, the world’s leading round-the-world yacht race for the first time in 2001–2002. Volvo has also had a long-standing commitment to the ISAF and is involved in the Volvo/ISAF World Youth Sailing Championships since 1997. Volvo sponsors many polo matches in the town of Easthampton at the arrival of the summer season. The prince of Saudi Arabia often attends matches with his world-class horses. Volvo Group also sponsored the Show Jumping World Cup from its inception in 1979 until 1999.